Advertisement Law in Nepal: Rules for Marketers
What the Advertisement (Regulation) Act requires, and the lines marketers cannot cross.
Advertising in Nepal operates under the Advertisement (Regulation) Act, which sets standards for what may be advertised, how, and where. For businesses and agencies, the cost of ignoring it is not just regulatory; a misleading campaign can invite liability and reputational damage at once.
The core standards
Advertisements must not mislead, must not be obscene, and must not disparage competitors unfairly or target children inappropriately. Certain products, such as tobacco and some health claims, face specific restrictions or outright prohibition. The standard is substance over cleverness: a technically true but misleading impression can still breach the rules.
Placement and platform
Rules also govern where advertisements may appear, including public spaces and hoardings, which often require local-level permission. Digital and broadcast advertising carries its own expectations, and the platform does not excuse the advertiser from the underlying standards.
Protecting the campaign
The practical discipline is to vet claims before they run: substantiate what is stated, secure the necessary placement permissions, and steer clear of restricted categories. A short legal review at the concept stage is far cheaper than withdrawing a campaign after complaint.
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